Leads are nothing but potential
customers and in turn, they
are potential revenue
Business goals are all about revenue. Data & analytics on customer preference can shoot your lead generation process into the future.
Lead generation is ultimately attracting potential customers to boost revenue. Gathering relevant information about prospective clients helps make precise decisions throughout the purchase cycle and increases profit margins.
If you are not into lead generation then you are losing a major chunk of your business to a competitor who is harnessing the power of lead generation.