When you Email it
it's marketing.
When they Click it
its engagement.
An email sent to a potential or current customer is email marketing. Using email to send advertisements, request business, or solicit sales is email marketing.
The primary purpose of this engagement is to achieve one or more of three key objectives, to build loyalty, trust, and brand awareness.Every day when we open our mailbox, we are flooded with automated email newsletters and promotions. In all the hundred emails we sift through & delete, one or two catches our attention and we open them. The reason largely lies in how well the email was designed and crafted to get your attention.
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